
With Delve AI’s Competitor Persona tool, you don’t have to be in a position where your only strategy is to copy your competitors. From knowing the most effective channel to reach out to your customer to the products, services and tools that they consume, you can explore multiple options to reach such audiences. Using profile distribution data from audience intelligence that is also provided, it will help you reach out to such customers effectively.

It gives you a holistic view of competitor’s customers based on their user persona.

Eliminating negative keywords, finding relevant keywords, structuring campaigns into relevant ad groups - these are the things that make up good SEO efforts and PPC campaigns.Ĭompetitive keyword analysis is one of the must-do things that every business has to follow.

Good search marketing campaigns cannot be done without the help of keyword research. In this article, we will be talking about some of the most popular tools used to discover competitor keywords. Thanks to the proliferation of SaaS, you can afford a lot of these tools that provide a peek into what your competitors are doing, just pick and choose the right ones for you. The SEO strategies, keywords used, traffic, etc, of your competitors can put you in a much better position than where you are right now. Do you know what your competitors are doing? Are you propping your business up by being one up against your competitors? In what is one of the greatest ever books written, Sun Tzu, the author of ‘The Art of War,’ says “Know your enemy and know yourself and you can fight a hundred battles without disaster.” This book dates back to the 5th century BC and deals with military strategy and tactics, but is certainly a primer on the importance of knowing thy competitor.
